A mission statement is intended to clarify the what, who, and why of a company. On the other hand, a vision statement describes where the company wants a community, or the world, to be as a result of the company's services. A mission statement is the roadmap for the company's vision statement.

A company profile is an introduction to your business, and aims to tell an audience about your products or services. However, a company profile shouldn't just tell your audience what you sell -- it should also tell viewers why you sell it. A company profile often includes a compelling story about how the company began, as well as the company's vision and values.